Four tips on giving creative client gifts
Clients and customers are at the heart of all businesses. Without them, we do not exist.
Therefore, it is crucial to create and cement meaningful relationships with clients in order to be successful in your business.
There are many ways to do this such as taking them out for coffee or a boozy lunch, penning a thank you letter and offering perks or discounts, but our favourite is the power of gratitude through creative client gifts.
Corporate gifts are an extremely simple but highly effective way to show you value their business and that you care about them. We do it in our personal lives, so it makes sense to do it in our professional lives too.
Research shows that expressing gratitude has numerous physical and emotional health benefits from strengthening relationships to feeling more relaxed, having higher optimism and reduced stress and anxiety.
While sending creative client gifts makes you and them happy, it also benefits you in the form of repeat business and referals. And if you are creative about what you give, you are more likely to stay at the front of their mind when it comes to needing your services or product in the future.
The key to successful gift giving is ensuring it is meaningful for them and strategic for you.
Here are four things to consider when selecting your creative client gifts:
Tangible over taste
While food hampers and bottles of bubbly are nice, they aren’t very strategic. We recommend sending your clients something that can’t be consumed - that way it will sit on the mantlepiece or it will come out at dinner parties and increase your chance of becoming part of everyday conversation with friends and family. That type of marketing is priceless!
If you’ve been listening to your clients and you have been genuine in your relationship with them then you will have a fair idea of their style and what they like. A client recently told me her real estate agent sent her a bottle of wine despite being pregnant at the time. She said, “it just showed they hadn’t put any thought into it”. Eeek, that is not the reaction you want from a client so make sure you try to personalise your gift the best you can.
A beautifully presented gift will help give it that wow factor. It is best to keep presentation simple but sophisticated. We recommend an enclosed gift box or wrapping paper too because part of the gifting experience is the surprise and satisfacton of revealing what is inside. According to a study published in 1992 a gift-wrapped item actually influences the recipient to have a more favourable attitude towards owning the gift item.
Like most things in business, gift giving is all about the timing. Creative client gifts shouldn’t just be given at Christmas or when you close a deal (although these are important times) they should be considered throughout the year to continously show your appreciation.
Tip: Giving gifts is a great time to politely ask clients and customers to write a review about your business on Google and Facebook or perhaps a testimony for your website.
Here at Little Koha, we love curating impressive, creative client gifts. We insist on high quality items, gorgeous packaging and a speedy service. Whether you are after five or 500 client gifts, we can help. Get in touch today for a no obligation discussion firstname.lastname@example.org or call 027 839 3354.